Birmingham Builders
If you are one of many Birmingham builders you’ll be well aware of the perennial problems associated with customer service, and it may well not be your favourite aspect of the job; after all, you trained to be a builder and not a psychologist right? This is true, but no matter how much you try to avoid it, at some point you are going to have to face the fact that your customers need to like you and more importantly they need to able to trust you.
Building relations not just houses
There is an awful lot of common sense involved in establishing a good relationship with your customer and it isn’t all about low prices and being affiliated with the league of Birmingham builders or anything like that!
You only need to ask yourself how you like to be treated when you go to a restaurant or shop. If the assistant or waiter doesn’t look at you when speaking to you or fails to say simple things like please and thank you, you are undoubtedly disappointed with the level of service you are receiving.
First contact: First impressions last
The initial meeting or telephone conversation you have with your customer will be the most important meeting you will ever have, and they will use this to measure all future dealings with you. If you have been polite, honest and reliable, if and when you make a mistake or something goes wrong beyond your control, your customer is much more likely to accept this.
Professional and Financial Recognition
Secondly, but no less important, is the increasing demand that you need to be reputable. Potential customers these days are bombarded with a volley of TV programs and news stories that demonise the building trade and make you all look like cowboys. Television programmes like Cowboy Builders give the building profession a bad name and make people very untrusting when it comes to hiring a professional fit to do their job.
What you must understand is that these people, your prospective clients, have been tuned into these programs on the TV and read articles, etc in the media that make them think you are a crook. You can’t blame them really, because this has now become a source of entertainment, and there is no such program as Great Builders is there? Perhaps if the good tradespeople out there were represented more, then the problem wouldn’t be as prevalent.
Consumer Protection Service
Whilst there are such TV programs and other negative media, the only thing you can do to combat it is to affiliate your business with something that targets your customers with a focus to making them believe in better, not just a professional builders association (anyone can do that!)
No Rogue Traders Here can help you with that. We are growing a database of approved tradespeople just like you who are able to prove their reliability and honesty by submitting to our comprehensive list of checks. If you are confident that you can pass our checks then you are one step closer to providing the customer their ultimate level of security.
Customers are signing up by the bucket load simply because they are tired of getting professionals who fail to do what they’re supposed to. We are effectively using programmes like Cowboy Builders to strengthen our claim that when a customer hires a professional from our website they are pretty much guaranteed they will get the service they pay for and deserve.